Global business operations of the world's multinational corporations are bringing us together…and increasing our awareness of the differences that separate us. Experience the interaction of culture and business through field trips to London’s historical landmarks, established companies and new development in order to gain a well-rounded business perspective. Engage in more in-depth exploration by selecting the course that best suits your academic interests among the fields of Advertising & Promotion, Communication, Finance and Management.
Included are several class-specific activities plus a day trip to such locations as Bath, Stonehenge & Salisbury, Canterbury & Dover or Stratford & Warwick.
London Business & Media Program Package
Base Price $3,189 Includes:
Accommodations in twin rooms with occasional use of multi-bedded rooms
With an art deco facade, this upscale hotel is a 4-minute walk from Green Park tube station (with direct connection to Heathrow airport) and 7 minutes from the designer boutiques of Bond Street. The Washington Mayfair is a distinguished hotel with a history dating back to 1913. Its Art Deco origins can be clearly seen in the exquisite and understated bas relief features on the exterior. You will be staying in one of London’s finest locations, Curzon Street, tucked into the heart of Mayfair, a few minutes from Park Lane. A full English buffet breakfast is included each morning, with service from 7 – 10:30 AM on weekdays and 7 – 11:30 AM on weekends and January 1. Lunch and evening meals are at the participant’s expense.
Travel together with other participants as well as faculty and staff from the CCSA programs with optional group travel. If you opt for group travel CCSA will purchase a ticket on your behalf. The airline cost will be included
in your final bill from CCSA. In addition to the flight, those that choose group travel also receive transport to/from the accommodation in the destination city and the airport. Includes
Course Description: Outside of New York City, London is the advertising and marketing capital of the world and certainly the leader in European advertising. This course will examine how advertising and public relations practice in London differs from the United States through in-country study of print, broadcast, cinema, and out-of-home advertising and visits to advertising and public relations agencies as well as popular culture museums. If you've ever seen a TV show featuring European ads, you know they're edgier than what we see in the U.S. This course will help you understand why and how that happens.
Prerequisite: An introductory course in communication, advertising, public relations, or marketing is preferred
Exploring European Business Models: Imagination, Innovation & Invention
Course Description: With the City of London as your classroom, discover the fascinating world of business innovation, imagination, and invention as we meet with successful business leaders, discover how culture and tradition affect business decisions and how these entrepreneurs think, work, and achieve success. You will visit revolutionary companies such as Bloomberg and PaveGen and interact with their executives. Learn how world-class retailers like Selfridges shattered conventional business models and cultural norms. Discover the world of high-end shopping at Fortnum and Mason, Harrod's and Harvey Nichols. Visit Warner Brothers Studios and see first-hand the business of Harry Potter, and so much more!