Harry Potter increased tourism by 50% in places associated with the films made from the books. When James Bond’s movie escapades featured rooftop views of the city of London, it prompted debates about how urban planning had to combine both the old and the new. The film and tourism industries have combined to boost the contemporary British economy. By using the resources of museums like the London Film Museum and Victoria & Albert Museum, film studios like Warner Brothers, and film sites like Kensington Palace, street markets and parks, this course explores media-induced tourism in England through the lenses of mass communication, public relations, business and cultural studies.
“Movie buffs and hospitality specialists will satisfy their geeky fan fantasies as well as get applicable industry knowledge in this class, where the professor is super extraverted and inclusive.” – Dr. Marcie Hinton