Dr. Jim Gleason (More Info)
Melody & Marketing: Irish Music on the Global Stage
July 13, 2021 – July 27, 2021
PR 415 / COMM 415
Communication , Advertising & Promotion
Ireland's musical heritage runs deep, touching all aspects of Irish life, from history and politics to culture and tourism, both cherished by individuals and sold by corporations. While exploring the artistic and social influences of traditional and modern Celtic music, this class also focuses on how it is distributed, promoted and consumed in today's ever-changing music marketplace. We’ll experience live music in various settings, from concert hall performances to pub ceilidhs as well as buskers on street corners. By program’s end, students will have gained an appreciation of the rich history of Irish music as well as the role business and political influences play in its evolution.
Physical Activity Requirements: