Dr. Alyssa Eckman is an Associate Professor at the University of Kentucky.
Dr. Alyssa Eckman (More Info)
Advertising Sports and Popular Culture in Britain
Dec 26, 2023 – Jan 8, 2024
COMM 415 (AD 415)
Advertising and Promotion
Sports, brands and popular culture are increasingly intertwined in the global marketplace. This course will examine how advertising, sponsorships, events, public relations, and other promotional practices construct brand identities through linkages to popular culture in the United Kingdom. We will view branding in many cultural contexts such as sports, music, design, fashion, art, theatre and film. Through visits to advertising and public relations agencies and to museums like the Museum of Brands and the fashion exhibits at the Victoria and Albert Museum as well as to sports facilities such as Wimbledon, Chelsea FC, and Olympic Park, students will gain insights that lead to comparison with US practice and enable them to create integrated strategic communication executions.
Introductory course in integrated strategic communication, advertising, public relations, or marketing.
Physical Activity Requirements: